How a website gets built here: what the four phases are, what moves the price, what hosting and support cost, and what "done" means. Read it before you call — it will make the call shorter.
Most website projects go wrong because nobody wrote down what "finished" meant. We settle that in phase one, in writing, before you have spent anything but half an hour.
Thirty minutes on what your business does and who you are trying to reach. Then we write down every page, every integration, and every hand-off, and price it. You get a sitemap, a content plan, and one fixed itemized quote.
Discovery is a paid deliverable, and it is credited in full against the build if you go ahead. If you decide not to, you keep the plan and owe nothing further. That is the whole point of it.
We build the look before we build the site: type, color, spacing, and how the components fit together. You see real pages, not a mood board.
Two rounds of revisions are included, each one a consolidated set of feedback. In practice almost everyone lands it in one — because the scope was settled in phase one.
The site goes up on a real URL you can visit while it is being made, on your phone, from a job site. Feedback arrives while changing something still costs a conversation.
We take one build at a time. The schedule we give you is a real one, not a position in a queue.
We move the domain, deploy, check it on real devices, and submit it for indexing. Then you get the handover package: your domain in your own account, your analytics, your content, and a one-page sheet on what you own and who to call.
Fourteen days after launch, anything we got wrong we fix. After that the project is closed and new work is quoted as new work.
A five-page site for a shop that already has a logo and a fifteen-page site for a company starting from nothing are not the same job. We won't pretend one number covers both. Here is what actually moves it, so nothing in the quote is a surprise.
This is the big one, and most people expect it to be page count. If you have a logo, colors, and type you are happy with, we adapt them. If you have a truck wrap and a Facebook page, we are building a brand as well as a website — and that is real design work.
Every site needs words and pictures. You can write your own copy and send your own photos, and plenty of clients do. Or we write it and come out and shoot it. Both are fine — but it is the difference between two quotes, so we ask early.
Page count matters less than people expect: once the design system exists, another page is inexpensive. Extras like local SEO groundwork, a photo library, or a rush timeline are priced as their own lines so you can see them and take them off.
One fixed quote before work begins, itemized line by line — no hourly meter, and no change order for something we should have asked about. Get a scoped quote →
We are not the cheapest option and we don't try to be. If your budget is under a few thousand dollars, a site builder is genuinely the right answer and we will tell you so on the call rather than sell you something.
Not upsells. These are in the base price of anything we ship, because a site without them isn't finished.
Most people will find you on a phone, often outdoors, often in a hurry. Every page is designed at narrow widths first and tested on real devices, not just resized in a browser.
Images are compressed and converted properly, and every build has to pass a performance budget before it launches. Speed is a ranking factor and a bounce factor.
Page titles, descriptions, structured data, a sitemap, and clean URLs — set up correctly at build time rather than bolted on later.
HTTPS, a strict content security policy, and the full set of security headers. The same configuration we run on our own infrastructure.
Real heading structure, alt text on images, keyboard navigation, and contrast that holds up. It is the right thing to do and it is also what search engines read.
Your domain in your account, your analytics in your account, your content, and the code. We manage it. We do not hold it.
The build is quoted per project. This part isn't — it's the same for everyone, so here it is. Your site runs on the same Kubernetes cluster we run our own products on, not on a shared server with four hundred other sites.
Select your billing
Kept online, patched and current. No content changes.
The same, plus we keep the content moving for you.
For anything outside a plan, or instead of one.
Hosting is optional. If you'd rather host it yourself or with someone else, we hand over the files and help you move — part of the handover, never an exit fee.
On the 1st of every month, an email telling you how the site did — how many people visited, which pages they looked at, how they found you, what they were using, and how many picked up the phone or filled in the form.
Written in plain English. No bounce rates, no sessions, no impressions, and no percentage without the month it's being compared against. If a number barely moved, it says so instead of dressing it up as a trend.
We measure your traffic first-party and cookieless. No cookie banner, no third-party tag, nothing following your customers around the internet after they leave.
Your visitors get counted, not profiled — and the traffic history is yours. If you ever leave, it goes with you in the handover.
Cheap hosting is cheap because nobody is responsible for it. Your site sits on a shared server with hundreds of others, the certificate renews if someone remembers, and when it breaks you open a support ticket behind a queue. Here is what you get instead.
Your site runs in its own isolated container on the same Kubernetes cluster we run our own products on. Nothing another customer does can slow you down, and nothing they get infected with can reach you.
TLS is issued and renewed automatically by the cluster. An expired certificate is one of the most common reasons a small business site suddenly shows a browser warning — it's a problem you will simply never have.
Deployments are tracked, so we can put yesterday's version back in minutes. And because the whole site is rebuilt from source each time, there's no database to corrupt and nothing to restore from tape.
Monitoring runs against the cluster with alerts routed to us. You should not be the one who discovers your website is down, and with us you generally won't be.
When a security fix lands upstream, the container image is rebuilt and redeployed. On commodity hosting that is your job, whether or not anyone told you.
You have the mobile number of the people who built it. That is the actual difference between a platform and a partner — and it's why we'd rather charge properly for a small number of clients than badly for a lot of them.
Looking for managed IT pricing instead? That's billed per user and scoped to your business. See how it works →
None of this is unusual. We put it here because finding out about it later is what makes people feel misled.
Half at signing, forty percent when you approve the design, ten percent at launch. Each one is tied to a deliverable you can see rather than a date on a calendar.
The deposit is what reserves your build slot — we take one at a time, so it is a real reservation. If an invoice goes more than fourteen days past due we pause rather than quietly carry on, and we'll tell you before we do.
When we send something for review, you have five business days. If we don't hear back in that window we treat it as approved and keep going.
This is not a trap — we'll chase you first. It exists so a project doesn't sit frozen for a month waiting on an email, which helps you more than it helps us.
Logos, photos, service details, licence numbers — whatever we agreed you would send. If it hasn't arrived within thirty days of us asking, the project pauses and the balance is invoiced.
This is the single most common reason a website drags on for months. The deadline exists to protect your project, not to catch you out. If you would rather not chase it, we can write and shoot it instead.
Two consolidated rounds of design feedback are included. Beyond that, changes bill at $175 an hour. We would rather say this now than send a surprise invoice later.
A good site is the foundation for showing up in local search, but ranking also depends on your Google Business Profile, your reviews, and consistent listings. We can do that groundwork as a line on the quote. What we won't do is imply a new site alone will make the phone ring.
If something's not here, email us and a real person replies.
There's no list price, because there's no standard build. What moves the number most is how much of a visual identity we have to create — a company with a usable logo and colors is a different job from one starting with nothing. We scope your build on a thirty-minute call, then hand you one fixed, itemized quote before anything starts.
If you have a free weekend and an eye for layout, you should — they're good products and we'll say so. What you're buying from us isn't the software. It's that someone else writes the copy, takes the photographs, builds the thing and finishes it, while you keep running your business. Forty hours of your own time isn't free either.
Yes. Your domain stays registered in your name in your own account — we manage it, we never hold it. You own the content, the code, and the analytics. If you ever move to someone else, we hand it over rather than make it difficult.
Four to six weeks for most business sites, counted from the day we have your content rather than the day you sign. We take one build at a time, so the date we give you is a real one. If you need it faster we can compress the schedule, but that's a line on the quote rather than a favour.
Changes are $175 an hour, quoted in advance and scheduled, with a two-hour minimum. We publish the rate rather than a turnaround time — when you call, we'll tell you honestly when we can start. If you'd rather it be predictable, the $165/month plan includes a batched update every quarter.
Yes — we email you a report on the 1st of every month. How many people visited, which pages they looked at, how they found you, and how many picked up the phone or filled in the form, compared against the month before. It's written in plain English, and if a number barely moved it says so rather than dressing it up as a trend.
The measurement is first-party and cookieless, so there's no cookie banner and nothing following your customers around after they leave. The history is yours — if you ever move on, it goes with you.
No. Most clients do because it's simpler, but if you'd rather host it yourself or somewhere else we'll hand over the files and help you move. That's part of the handover, not an exit fee.
No. Website work is scoped, quoted and delivered entirely on its own. Plenty of clients hire us for a site and never buy an IT tier — that's a complete engagement as far as we're concerned, not a foot in the door.
Sometimes. It depends on what it's built on and what shape it's in. Send us the URL and we'll tell you honestly whether it's worth maintaining or whether you'd be better off rebuilding — including when the answer costs us the bigger job.
Thirty minutes, no charge. You'll leave the call knowing what your site would involve and what it would take — even if you decide to build it yourself.
